Strategi School Branding Management dalam Meningkatkan Daya Saing Sekolah di Era Kompetisi Pendidikan

Elsa; Nurul Sakinah

doi:10.37348/aksi.v4i2.896

Authors

Elsa Manajemen Pendidikan Islam, Institut Agama Islam Hasan Jufri Bawean
Nurul Sakinah Manajemen Pendidikan Islam, Institut Agama Islam Hasan Jufri Bawean

DOI:

https://doi.org/10.37348/aksi.v4i2.896

Keywords:

School Branding Management, School Competitiveness, Digital Educational Branding

Abstract

The purpose of this study is to find out School Branding Management as a Strategy to Increase School Competitiveness in the Midst of a Case Study Education Competition at SDNU An-Nur Sangkapura Bawean and to find out School Branding Management Obstacles: Strategies to Increase School Competitiveness in the Midst of Educational Competition. This study uses qualitative research with qualitative case study methods. The data collection techniques are: Field observation, direct interviews and documentation. Based on the results of the study, it is explained that the optimization of social media, websites, and the publication of informative content has been proven to expand the reach of communication and increase public trust in the quality of SDNU Annur's educational services. Strengthening the identity of the institution through vision, mission, values, and superior programs such as digital literacy and habituation of Islamic characters also strengthens the school's image as a religious, professional, and progressive institution. The obstacles to digital branding are related to the limitations of teachers' digital literacy, inadequate technological facilities, and obstacles to publication consistency. To overcome these barriers through digital literacy training, the formation of a dedicated branding team, and collaboration with parents and the community who have technological competence. Efforts to improve digital facilities are also carried out in stages to support the sustainability of the branding strategy.

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